Alex Gammelgard
Alex joined Arena in 2011 to manage social media marketing. Although new to Arena and the manufacturing industry, Alex has spent the last six years with her engineer fiancé and is well aware of the frustrations that come with product revision and materials management! Through social media, Alex hopes to be instrumental in helping engineers and manufacturers solve their problems, and discover new ways to move their products and business forward. An online extrovert, Alex is looking forward to interacting with Arena customers daily on Twitter, Facebook, LinkedIn and the blog, and learning more about the cool products they create.
When Alex isn’t online (which isn’t that often) she is probably hiking with her dog, road-tripping up and down the California coast, drinking a glass of wine with her friends or making an over-the-top meal while watching the Food Network.
Recent posts by Alex Gammelgard
A look inside Octopart—the Google for electronic components
Posted By Alex Gammelgard on February 20, 2012 //Andres Morey and Samuel Wurzel are changing the way you shop for electronic parts. Andres and Sam, who studied physics together at Brown, then pursued PhDs in astroparticle physics and plasma physics respectively, are the founders of Octopart—a Google-esq search engine for electronic parts. Octopart makes it easy to compare the prices and availability of [...]
How every department contributes to new product introduction (NPI)
Posted By Alex Gammelgard on February 6, 2012 //A couple of weeks ago I shared some big picture questions to ask when launching a new product. While a lot of the big picture questions (like, how much do we expect to make from this product, why are we launching something new in the first place, etc.) are VP or C-level questions, a successful [...]
Your right-sized BOM management toolkit in the cloud
Posted By Alex Gammelgard on February 1, 2012 //We’re offering something new at Arena—single-user, lightweight BOM management. Let me explain. We’ve come a long way since our early days as BOM.com, and today Arena is used by thousands of manufacturers around the world. And while we’ve solved the problem of capturing, communicating and controlling product data for small to midsize organizations with our [...]
Big picture questions to ask when launching a new product
Posted By Alex Gammelgard on January 25, 2012 //As I mentioned in my last article on new product introduction (NPI), launching a new product is stressful—even in the best of organizations. At Arena, we’ve been working on a couple of new products ourselves, Arena PartsList and Arena PDXViewer, so I’ve gotten to see a bit of what goes into new product introduction first hand. [...]
Launching success with a solid new product introduction (NPI) process
Posted By Alex Gammelgard on January 18, 2012 //New product launches are exciting but stressful! Launch haphazardly and you will find yourself on board a sinking ship. Launch strategically and you can accelerate your time to market, minimize your overall investment and maximize your profits—and with lower risk! Because a new product introduction can make or break a company, our partner Product Realization [...]
Are engineering change requests a necessary part of your process?
Posted By Alex Gammelgard on January 16, 2012 //Although a solid change management process is absolutely necessary, it’s easy to fall into an overly complicated, unnecessary or misunderstood engineering change request (ECR) process—especially if your process lacks purpose. In some cases, by the time you craft the ECR, add in the appropriate documentation, talk it over with the product engineer and send the [...]
Who are Liquid Robotic’s intrepid robot explorers?
Posted By Alex Gammelgard on January 9, 2012 //With 80% of people residing within 50 miles of a coast, it’s not surprising that efforts to better understand and protect our oceans get a lot of attention. Our customer, Liquid Robotics, has been all over the news lately with their Wave Glider, an autonomous ocean-powered robot that can travel long distances, hold station and [...]
The best of the Arena blog—2011
Posted By Alex Gammelgard on December 29, 2011 //This is our last blog post of 2011! Happy (almost) New Year! All I have to say is, where did the time go? From the earthquake in Japan, to the floods in Thailand; from the robot takeover at Foxcon, to the growing onshoring trend, 2011 was certainly a crazy year. I really appreciate everyone who [...]
Is your change process in check for 2012?
Posted By Alex Gammelgard on December 27, 2011 //It’s the end of the year—the best time to get organized for the year to come. If you found yourself struggling with out-of-control changes in 2011, maybe it’s finally time to create and formalize an engineering change process. While creating a process to manage the unexpected may seem oxymoronic, for a business to run successfully, [...]
ProductStream—our partner in powering Dutch innovation
Posted By Alex Gammelgard on December 20, 2011 //When it comes to trading and logistical excellence, the Netherlands have a pretty stellar track record. Out of the 155 countries studied by The World Bank in 2010, the Netherlands was rated third for logistics competence and quality, second for logistics infrastructure and fourth for its customs environment. And although the Netherlands makes up 0.25% [...]

