Joe Lipple
Recent posts by Joe Lipple
This is the final installment on how to gather and use relevant product feedback. In an earlier post I laid out this three-step framework: Go get it. Share it. Live it. In Step 1 I offered advice on how to collect good market information, and in Step 2 I described the importance of sharing that [...]
In the start of this series, I laid out a framework for gathering and using relevant product feedback: Go get it. Share it. Live it. Gathering the information is the critical first step in the process and it can be very rewarding. It’s great when people validate our ideas and it’s even better when they [...]
I always feel fortunate when I get the opportunity to visit a customer. Invariably, I leave a little smarter and more enlightened than when I arrived. Sure, every customer has a long list of feature requests, but at the end of the day, I’ve learned something about how they work and how they work with our [...]
Today at SolidWorks World, Jeff Ray, CEO of SolidWorks, announced Product Data Sharing (PDS) as the first of the company’s online services to be available on the Enovia v6 backbone. SolidWorks definitely took a cue from social networking and online communities like LinkedIn and Facebook. Now designers can open a SolidWorks add-in and select other [...]
SolidWorks leadership issued an internal challenge to a small group of hands-on designers: design an electric vehicle using SolidWorks and build it in 9 months. The result? This hot rod, which uses an electric bus motor that delivers 500+ ft-lbs of torque and launches this neo-vintage beauty to 60 mph in 3.8 seconds. And that’s [...]
You may think of James Cameron as a hopeless romantic or a sci-fi nerd, but an engineering manager? At this morning’s keynote presentation at SolidWorks World, that’s just how he fancied himself. When you think about it, he’s delivered some truly amazing products over the years. In addition to the movies, he’s also very involved [...]
At the main stage session on the first day of SolidWorks World 2010 we got a sneak preview of “CAD in the cloud.” What? You can’t do that!!! CAD will NEVER work on anything but desktop computers. Right? Apparently, Dassault’s vision is expanding from “professional designers” to all “professionals.” Interesting vision–and an interesting demo. We [...]
In my last post, I laid out three steps for gathering market data: Go get it. Share it. Live it. The idea, of course, is to collect information that helps you make a great product that the market wants. Nothing irks me more than when a “cool” feature finds its way into the products that [...]
My Pragmatic Marketing mug stares at me every morning with the same stark reminder: Your opinion, although interesting, is irrelevant. It’s a nice grounding statement, and more constructive than my Onion mug. But my mug delivers more than caffeinated goodness—it delivers a message that I need to step back whenever I get excited about a [...]
