Kathy Davies
Recent posts by Kathy Davies
If you’re part of an organization that’s scaling to production, we’ve got you covered with our scalable cloud PLM solution. But what if you’re just starting out? You need to capture and document parts, but without changes and a supply chain to manage, you may not be ready to implement a full-service solution. You may [...]
Marc wrote recently about the motorized bicycle that is the latest addition to the Volkswagen product line and a way for the company to extend its brand into an adjacent market. And while innovation is often at the heart of new product development, it is worth pointing out that building a product line can be [...]
Most umbrellas today are cheap – literally and figuratively. They turn inside out at the slightest of winds. They are given away to advertise everything from tequila to the World Wildlife Fund. The handles are molded plastic, the spokes are pliable pot metal and the mechanisms seem to stick more often than not. They seem [...]
If you have ever purchased a DVD, you may have noticed a sticker with a barcode and a metallic ring of some sort attached to the DVD or packaging. That sticker is an RFID (Radio Frequency Identification) tag, and this technology is becoming increasingly cheap, versatile, robust and ubiquitous. RFID is basically a 2-part system [...]
Adopting new software, which companies do when they become Arena customers, is just one type of change that can impact a company’s processes. Even when a company is making a change for the better, requiring people to adopt new ways of doing things is not always easy. If you find yourself trying to effect change [...]
Anyone building products for the public or handling product service should check out this blog post chronicling a woman’s battle for appropriate customer service with a washing machine company—and how her public complaints to social networking sites got results. Her story is both hilarious and a great object lesson about the power of social media in [...]
Products that resonate with their users on an emotional level become ingrained in user’s lives and generate their own grassroots marketing buzz. These are the products that users rave about online, tell their friends about in great detail, and wax enthusiastic about to strangers in the grocery line. Building this kind of product takes in-depth [...]
A friend recently posted the following Facebook status: “Krysten has just achieved her first Sock Wars kill by delivering a pair of hand knit socks to a stranger in Sacramento—on to victim #2…” Sock Wars is like the game of Assassin, where players knock each other off using suction cup darts based on assigned contracts—but [...]
In the fall of 2009, my good friend Tim Taylor and a squad of like-minded insane people decided to build a race car. This race car, to be precise: The car was built to compete in the 24 hours of LeMons race, an endurance circuit race for cars costing less than $500. The full story [...]
