Marc Escobosa
As the lead designer for nearly all major releases of the Arena application since 2001, Marc plays the chief role in crafting the user experience for all Arena product offerings. A consummate perfectionist with a passion for design, he’s never met a hyperlink he hasn’t followed, especially when it comes to product and interaction design, photography, travel and food.
Recent posts by Marc Escobosa
The Victor Bike: The bicycle goes even greener
Posted By Marc Escobosa on August 11, 2010 //For his final project in the University of Montréal’s design department, product designer Christophe Robillard asked, “If the bicycle is the standard bearer for sustainable transportation, shouldn’t the object itself communicate the same message?” The Victor Bike is his answer to his own question. By re-conceiving the shape of the frame, reducing the amount of [...]
Can you teach a robot to flip a pancake?
Posted By Marc Escobosa on August 5, 2010 //A robot learning to flip pancakes from Sylvain Calinon on Vimeo. Even if you put science fiction aside, it’s not hard to imagine a seemingly endless number of real-world applications for robotic technology. But have you ever wondered how a robot learns to perform its duties? In this video, a robot learns to flip a [...]
Redesigning the coffee cup
Posted By Marc Escobosa on July 27, 2010 //The betacup is a recently completed competition to re-imagine a coffee cup with reduced environmental impact. As many as 58 million coffee cups are discarded every year in the United States alone, and along with most of them, a sleeve that protects the holder’s hands from scalding. The proposed solutions offer a range of great [...]
Brand mobility: Volkswagen shows it’s not only about cars
Posted By Marc Escobosa on July 1, 2010 //According to Marty Neumeier in his excellent book, The Brand Gap, a brand, simply put, is “a person’s gut feeling about a product, service or organization.” But all too often, when considering a product roadmap, companies become hemmed in by what they perceive to be their expertise without realizing just how many things can contribute [...]
The SawStop: Product design with a purpose
Posted By Marc Escobosa on June 17, 2010 //If you’ve never seen the SawStop table saw in action, it’s worth watching this video for the sheer engineering vision it took to pull this off…. This is magical product design that changes lives. P.S. The story of SawStop is another one for the build-it-yourself annals — the inventor of the technology originally planned to [...]
Follow up: The Adidas perfectly round soccer ball—do sports and business mix?
Posted By Marc Escobosa on June 3, 2010 //Earlier this year, I posted a video of the production process for the revolutionary Adidas Jabulani soccer ball to be introduced at the upcoming FIFA World Cup. Now, on the eve of the tournament, several players have begun voicing strong concerns about how difficult the ball is to control and how unpredictable it is in [...]
New IDC survey cites importance of improving product quality
Posted By Marc Escobosa on May 25, 2010 //An article in Supply & Demand Chain Executive reports on new research from IDC Manufacturing Insights and IDC Retail Insights. The “Business Strategy and Supply Chain Innovation” report finds that: Improving product quality is the top supply chain initiative for manufacturers and retailers this year, a reflection of the growing number of recalls in categories [...]
AMT & AMTDA report first quarter manufacturing technology consumption up 33.7%
Posted By Marc Escobosa on May 18, 2010 //The American Machine Tool Distributors’ Association (AMTDA) and the Association for Manufacturing Technology (AMT) report that March U.S. manufacturing technology consumption (USMTC) totaled $258 million. According to the AMT website: This total, as reported by companies participating in the USMTC program, was up 58.1% from February and up 49.5% from the total of $172.59 million [...]
Personalized energy: What will it mean for your product?
Posted By Marc Escobosa on March 23, 2010 //Dan Nocera thinks he can solve our energy crisis with an Olympic swimming pool. MIT Professor Dan Nocera believes he can solve the world’s energy problems with an Olympic-sized pool of water. Nocera and his research team have identified a simple technique for powering the Earth inexpensively–by using the sun to split water and store [...]
Tools to help you design more environmentally responsible products
Posted By Marc Escobosa on March 16, 2010 //Ever since the publishing of Cradle to Cradle, William McDonough and Michael Braungart’s tour-de-force manifesto on the complicity of industrial designers in the filling of our landfills, product companies have been searching for ways to minimize the impact of their products while still maximizing their profits. With the help of books like this, as well [...]

