New Product Introduction
As I mentioned in my last article on new product introduction (NPI), launching a new product is stressful—even in the best of organizations. At Arena, we’ve been working on a couple of new products ourselves, Arena PartsList and Arena PDXViewer, so I’ve gotten to see a bit of what goes into new product introduction first hand. [...]
New product launches are exciting but stressful! Launch haphazardly and you will find yourself on board a sinking ship. Launch strategically and you can accelerate your time to market, minimize your overall investment and maximize your profits—and with lower risk! Because a new product introduction can make or break a company, our partner Product Realization [...]
IRX Innovations, a Dutch-based developer of highly specialized e-paper and e-ink technology, knows first-hand that timing is everything when launching a product in a new industry. As a branch of Royal Philips Electronics NV in 2004, the IRX team helped develop the Sony Librié, the first ever e-reader. The team left Royal Philips Electronics to [...]
I am excited to announce the launch of Arena PDXViewer—a free web app for viewing PDX files exported from any PLM, PDM or other business system. (Check it out here.) Arena PDXViewer gives manufacturers and their supply chain partners a common view of product information—even when only one party has access to the PLM system [...]
A recent post in the Harvard Business Review (HBR) blogs tells the story of a product launch gone wrong: “The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain mean a [...]
At the recent Arena Fall 09 launch event, we asked 200+ customers what their companies are planning to do in the next 6 months to move their businesses forward. I expected to see cautious optimism…and there was a lot of that. But one response was a (very pleasant!) surprise – 58% of respondents said they [...]
As we start the Arena blog, something else is ending—the decade. And that means best of (and worst of) lists are popping up everywhere. One of the lists that caught my eye is Laptop Magazine’s Best & Worst Gadgets of the Decade. I’m sure most of you can name the big winners—like the iPod or [...]
