New IDC survey cites importance of improving product quality

An article in Supply & Demand Chain Executive reports on new research from IDC Manufacturing Insights and IDC Retail Insights. The “Business Strategy and Supply Chain Innovation” report finds that:

Improving product quality is the top supply chain initiative for manufacturers and retailers this year, a reflection of the growing number of recalls in categories such as automotive, toys and grocery and increasing pressure on brands from retail private label.

IDC surveyed 415 manufacturers and 179 retailers in the United States for the report. A complete summary can be found in the SDCE article.